08 Oct 2025
by Jack Massey

Beaverswood® Welcomes Will Longstaff as Business Development Manager

Beaverswood® is pleased to announce the appointment of Will Longstaff as Business Development Manager.

IWS Beaverswood Logo-01.jpg



Well known across the industrial supplies sector, Will brings extensive experience, a friendly and collaborative approach, and a strong network of industry relationships. He will focus on developing and nurturing partnerships, driving growth with new and existing customers, and supporting Beaverswood®’s reseller network throughout the UK and the USA.

“Will’s reputation precedes him,” said Stephanie Gentle, Managing Director at Beaverswood®, “He’s widely respected, approachable, and brings exactly the kind of energy and know-how our partners value. We’re delighted to welcome him to the team and excited about the opportunities his appointment will unlock for our resellers.”



Commenting on his new role, Will Longstaff said: “Beaverswood® has an excellent standing in the market, and I’m thrilled to be joining such a well-regarded business. I’m looking forward to working closely with our reseller partners to help them win more projects and deliver even greater value to their customers.”
Will Longstaff.jpg

 

Will’s appointment underscores Beaverswood®’s ongoing commitment to investing in talent and strengthening partnerships across the industrial supplies market. This forms part of IWS Group’s wider strategy to build growth and innovation through its family of specialist businesses.

 


About Beaverswood®

Beaverswood® manufactures and supplies a wide range of warehouse identification, safety, and visual management solutions - from racking labels and signage to racksack® waste segregation sacks, Rack Armour®, floor marking, and more. With a focus on durability, customisation, and customer-first service, Beaverswood® is a trusted partner for resellers and distributors across the UK, Europe, USA, and beyond.

Beaverswood® is part of IWS Group, a collective of market-leading product brands, manufacturers, and service companies, providing essential services and supplies to the logistics, material handling, and other industrial sectors.

Website: www.beaverswood.co.uk

Media Contact
Lizzie Allen, Marketing Manager, Beaverswood®
Email: [email protected]

Related topics