Industry Stats

A top‑level look at current industry trends, giving workplace professionals a feel for how UK markets are evolving and the direction they’re moving in.

Personal care & wellbeing: industry at a glance

A snapshot of the UK beauty, wellbeing and personal care market in five powerful numbers.

Retail spend

£13.2bn

Beauty & personal care

UK beauty and personal care retail spend reached around £13.2 billion in 2025.

Category growth

6.6%

Annual increase

Despite a slight contraction, total category spend still grew by 6.6% in 2025.

Market projection

£14.2bn

2026 forecast

The UK Beauty & Personal Care market is projected to reach approximately £14.2 billion in 2026.

Digital shift

53.5%

Online revenue

Around 53.5% of category revenue will come from online sales by 2026.

Consumer behaviour

61%

Experience over price

61% of UK beauty consumers say experience matters more than price, boosting wellbeing‑focused services.

All industry data was correct at the time of publication and is reviewed annually. Figures are based on publicly available reports from UK government bodies, industry associations and recognised market research organisations.