Member Spotlight: Safety First Aid

Providing trade partners with a comprehensive range of first aid, compliance and safety solutions backed by more than 65 years of industry experience.

BOSS welcomes Safety First Aid to membership. We caught up with the team to learn more about the business, its long-standing commitment to workplace safety and what it hopes to gain from being part of the BOSS community.

What does the business do?

Safety First Aid is a leading UK supplier of first aid products and compliance solutions, working in close partnership with trade customers, resellers, and distributors. Its extensive product portfolio includes BS 8599-1 compliant workplace kits, eye wash solutions, burns and trauma care, bleed control kits, defibrillators (AEDs), and specialist devices such as LifeVac, enabling partners to offer a complete, compliant first aid range across multiple sectors.

A strong emphasis on trade support sets Safety First Aid apart. Resellers benefit from competitive pricing, dependable stock availability, and consistent lead times, alongside comprehensive sales and marketing support. This includes detailed product data, imagery, and editable co-branded brochures that allow partners to promote products under their own brand. With dedicated account management and a collaborative approach, Safety First Aid supports partners in growing their first aid category with confidence.

When and how was the business established?

Founded in the UK in 1959, Safety First Aid began with a simple but vital mission: to provide workplaces with reliable, high-quality first aid products that meet regulatory standards. In 1972, Barbara Froomberg took ownership of the business and worked tirelessly, travelling across the country to meet suppliers at a time when female company owners were rare. Her hands-on leadership and determination helped establish Safety First Aid as a trusted name in the industry. Today, the company is led by her son, Robert Froomberg, continuing the family tradition of innovation, service, and commitment to workplace safety.

How has the business developed since its inception?

Over the decades, Safety First Aid has continued to evolve, introducing BS 8599-1 compliant workplace kits, trauma and bleed control solutions, defibrillators, and specialist products such as LifeVac. Its manufacturing remains close to its Hertfordshire headquarters, allowing the warehouse team to efficiently pick, pack, and dispatch orders. Today, under the leadership of Robert Froomberg, the company combines six decades of experience with a strong focus on supporting trade partners, resellers, and customers across multiple sectors, offering both high-quality products and dedicated commercial support.

At Safety First Aid, we are committed to sustainability and ethical practices across all aspects of our operations so by trading with us, we can help meet your sustainability objectives too.

As well as our 100% recyclable Evolution Series kits, we have made many eco friendly changes to our warehouse operation. Shrink wrap machines have been removed, we employ paper tape instead of plastic, reuse our wooden pallets and have installed solar panels on the roof.

We are an ISO 14001 company, an internationally agreed standard that sets out the requirements for an environmental management system.

What achievements or specialisms is the company particularly proud of?

Safety First Aid takes pride in offering a comprehensive range of first aid products designed to suit every sector and every budget. From workplaces and schools to healthcare and industrial environments, its solutions are built to meet the specific needs of each customer, ensuring compliance, safety, and peace of mind.

The company is also proud of the partnerships it has developed over the years, which continue to expand its reach across the UK and beyond. As the only British manufacturer in the sector, Safety First Aid produces ergonomic, modular kits designed for ease of use and efficient organisation. It is the only supplier to offer First Aid Points, helping businesses provide visible, accessible first aid solutions. Adding to its innovative product portfolio, Safety First Aid has partnered with LifeVac to supply the anti-choking device, a breakthrough solution poised to make a significant impact across multiple sectors. These achievements reflect the company’s ongoing commitment to quality, innovation, and trade-focused support.

SFAG Office Product Focus

Why has the company decided to join BOSS?

Joining the BOSS Federation offers Safety First Aid access to a wide network of like-minded businesses, resellers, and industry leaders. Membership opens doors to new partnerships, collaborative projects, and potential customers, while also highlighting the company’s commitment to quality, compliance, and professional standards, giving trade partners confidence in recommending its products. It also provides opportunities for knowledge sharing through workshops, webinars, and forums, helping the company stay ahead of emerging trends and regulatory changes.

Membership also enhances visibility and influence within the B2B sector, allowing Safety First Aid to showcase its innovative range, including ergonomic, modular kits and the LifeVac anti-choking device. As part of a collective voice, the company can contribute to shaping industry standards and policies, further supporting its growth, trade partnerships, and leadership across multiple sectors.

What aspects of BOSS's offerings is the company most looking forward to utilising, and why?

Safety First Aid is particularly looking forward to leveraging BOSS’s networking opportunities and knowledge-sharing platforms. Access to a community of like-minded businesses and industry leaders will help the company strengthen existing trade partnerships and identify new reseller opportunities across multiple sectors.

The company is also keen to take advantage of BOSS’s visibility and advocacy tools, which provide a platform to showcase innovative products such as its ergonomic, modular kits and the LifeVac anti-choking device. Participation in workshops, forums, and collaborative initiatives will allow Safety First Aid to stay ahead of industry trends, refine best practices, and contribute to shaping standards, all of which support continued growth and sector leadership.

Sharon Kasbia, Safety First Aid

Sharon Kasbia plays a key role at Safety First Aid, driving the company’s mission to support and grow its network of dealers and trade partners. With extensive experience in first aid distribution and a deep understanding of reseller needs, Sharon focuses on ensuring dealers have the products, marketing tools, and support they need to succeed.