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A simple introduction to the workwear and PPE category and the needs it supports.

A quick look at typical misunderstandings and how to approach the category more clearly.

Practical ways to feel more at ease discussing workwear and PPE with customers.

Key safety, comfort and operational factors to keep in mind when supporting customers.

How dealers can succeed in the category whether new or experienced.

Everyday examples showing how workwear and PPE support different roles and environments.

Useful prompts to open conversations about risks, roles and comfort needs.

Common hints and comments that signal a potential need for workwear or PPE.

How workwear and PPE can build steady business and stronger customer relationships.