05 Feb 2026
by Helen Dunn

Shaping a Sales Executive apprenticeship for BOSS - your input matters

Is there someone in your team who would benefit from developing their sales capability through an apprenticeship?

We are currently exploring employer interest in a potential opportunity. If there is enough demand, our training partner BPIF Training are looking to offer a Level 4 Sales Executive apprenticeship.

This apprenticeship was created by major employers and the Institute of Sales Professionals, and is designed for graduates, school leavers and experienced but under‑invested ‘short chain’ sales teams.

This 18‑month apprenticeship covers:

  • Sales & negotiation skills
  • Developing knowledge, skills and behaviours

This leads to a work improvement project involving a sales pitch and presentation, ultimately building a motivated, proactive and confident salesperson who can support your business now and in the long term.

Typical roles for the apprenticeship include:

  • Sales Advisor
  • Sales Consultant
  • Field Sales Executive
  • Outbound Telesales Executive
  • Business Development Manager
  • Account Manager

To succeed in any sales environment, you need to be more than just a good listener. This apprenticeship aims to deliver the skills, knowledge and behaviours needed to develop positive customer relationships by establishing rapport and building trust.

Its aim is to promote sound product knowledge, develop the principles of negotiation and persuasion, build strong competitor awareness and deepen understanding of the market.

This course provides learners with the tools to become experts in the modern-day world of sales and to understand and implement the strategies needed to succeed.

They are looking for candidates who will be committed to completing an 18‑month apprenticeship programme, fully backed by their employer.

If this is something your organisation may be interested in, please register your interest below or get in touch at [email protected]. Your feedback will help determine whether we move forward with offering this apprenticeship.