Pentel Cinema Campaign Breaks

The latest phase of Pentel’s exciting marketing campaign, ‘Discover your best’, will be unveiled tomorrow (Friday 19 July) when the company’s EnerGel commercial airs in cinemas in the UK and Ireland.

Targeting 16-24 year olds, as well as families, the 30-second commercial conveys the quick-drying, smudge-reducing properties of EnerGel ink in a humorous and memorable way.  The campaign will run throughout the summer, including the build-up to back to school, appearing before summer blockbusters such as The Lion King, Toy Story 4 and X-Men: Dark Phoenix.

As the summer unfolds fans will also see a constant stream of activity across Pentel’s social media sites, including videos, competitions and engaging content from influencers reviewing the Pentel Arts range, bringing to life #CreativeInspirations.  In the final phase before back to school and college, additional influencer content will help students choose the perfect writing instruments for the new term, using #StylishStationery.

‘Discover your best’ invites young people, craft enthusiasts and leisure artists to try Pentel writing instruments and art materials to discover just how satisfying it is to write, draw, create content and artwork using Pentel products.  The campaign will reach over 4.3 million students, young people and families throughout the summer and into the new term.

For further information please contact Karen Mills, Pentel (Stationery) Ltd on 01793 823333 or email [email protected]