Paperstone Successfully Restores Brand Visibility on Google
After identifying that searches for “Paperstone” were, in some cases, being misinterpreted by Google’s search systems, the business took swift action to raise awareness of the issue and campaign for a resolution. The problem stemmed from a technical glitch within Google Search that affected how certain established brand names were interpreted, particularly where they resembled more widely recognised global terms.
Crucially, the issue was not related to any penalty or SEO compliance concerns with Paperstone’s website.
Following monitoring, escalation and engagement, Google has now resolved the issue and Paperstone is once again ranking correctly at the top of search results for its own brand name.
Protecting brand visibility
Throughout the process, Paperstone closely tracked branded search performance and worked to ensure the company’s name was clearly recognised as a deliberate branded query. This proactive approach reflects Paperstone’s focus on problem-solving, transparency and customer experience.
The resolution means that people searching for Paperstone can now consistently find the official website, products and listings exactly where they would expect them to be.
Industry-wide learning
The experience highlights that even long-established brands can be affected by technical issues beyond their control, and reinforces the importance of:
- Regular monitoring of branded search results
- Maintaining strong brand signals across content and technical SEO
- Acting quickly when anomalies appear
Paperstone has used the experience to further strengthen how its brand is understood by search engines and will continue to monitor performance closely.
Comment from Paperstone
Jim Brown, CEO of Paperstone, said:
Further information
Read Paperstone’s original article here:
https://www.paperstone.co.uk/News/articles/google-seo-search-errors-established-brands-paperstone
Visit Paperstone’s website:
https://www.paperstone.co.uk
About Paperstone
Paperstone is one of the UK’s leading suppliers of office and business supplies, serving organisations of all sizes with a strong focus on customer service, reliability and value. With a commitment to innovation, sustainability and continuous improvement, Paperstone supports businesses across the UK with the products and solutions they need to work effectively.
