GfK Product Category Data

GfK track and audit 36 product categories in the Office & Stationery sector and produces time comparable data for Sales Value, Sales Units/Packs and Sales Pieces - as well as calculating an average pack price and sales price.

Data is now split across two retail channels and one B2B channel (Systemhouses) - these combine to provide the overall Panelmarket total, the Retail channel encompasses around 90% of the overall total. GfK estimate that overall coverage of their data is around 75% of the entire UK sector for the specified product categories.

Latest available data is up to (and including) April 2020.

Total Data (Panelmarket)

• Sales in Apr 2020 were approx. £108.6 million - that's 23.7% down on Apr 2019.
• Average piece price was £2.40 - 5.4% up on Apr 2019.
• Sales in the 12 months ending Apr 2020 were just over £1.9 billion - 7.4% down on the 12 months to Apr 2019.
• Average piece price was £2.09 - 2.5% down on the 12 months to Apr 2019.
• Quarterly and year-to-date comparisons are also available.

To view the full report, please click here.