Catch up on the BOSS Introduction to Digital Marketing Conference

Last month BOSS held a sell-out conference, An Introduction to Digital Marketing, on the same day and at the same venue as the BOSS Awards.

With around 100 delegates attending on the day, they learned that in a few years' time digital marketing would just be called ‘marketing' and it was vital that the OP industry should be prepared now for an era in which the buyer - not the seller - is in control.

To watch the video of the day click here  

There was a great line up of speakers on the day:

Chris Schofield, WSI 

Matt Trimmer, Chartered Institute of Marketing & ivantage 

Vida Barr-Jones, Focus7 International 

David Duncan, WSI 

Gordon Christiansen, Highlands 

To download slides from the conference, click here 

Look out for a feature on the conference in the next edition of BOSS Today.