BOSS/GfK Panelmarket - summary for January 2022

GfK track and audit 36 product categories in the Office & Stationery sector and produces time comparable data for Sales Value, Sales Units/Packs and Sales Pieces - as well as calculating an average pack price and sales price.

Data is now split across two Retail channels and one B2B channel (Systemhouses) - these combine to provide the overall Panelmarket total, the Retail channels encompass around 90% of the Panelmarket total.  GfK estimate that the overall total for the 36 selected products, as reported in the Panelmarket, covers around 75% of the estimated UK market total for the 36 selected products.

Latest available data is up to (and including) January 2022.

Total Data (Panelmarket)

• Sales in January 2022 were just over £168 million - 28.4% up in comparison to December, but 10.6% worse than January 2021. This is a partial recovery following a lacklustre end to 2021, nonetheless it remains the lowest January total from the last four years.
• Working through the data from 2021 - strong sales in January were followed by sales in February and March that were weaker in comparison to recent years.  Sales in April, May and June were all stronger than last year but worse in comparison with previous years, whilst sales in July fell short of the equivalent data for each of the last three years. The decline through to September was a set-back, but October did exhibit growth and the November decline was less than in 2020. December was restricted by the Government's "Plan B" measures and guidance. However, a subsequent lifting of restrictions (in England) has helped the total in January 2022 recover.
• The total for February does normally dip, in comparison to January.  Next month we'll see how February this year compares to previous years.
• Average piece price was £2.39 in January 2022, 1.3% below the £2.43 recorded in January 2021.
• Sales in the 12 months to January 2022 were just over £1.74 billion - 3.7% below the 12 months to January 2021. (Sales in 2021 were 1.9% down in comparison to 2020; and 10.7% lower than 2019.)
• Average piece price in the 12 months to January 2022 was £2.06 - 1.5% down from £2.09 in the 12 months to January 2021.

Click here to download the full BOSS/GfK Panelmarket report or a new excel file depicting the latest sales charts for the consumer, retail and systemhouse channels.

Source: BOSS/GfK Panelmarket, www.bossfederation.com

Downloads

https:/www.bossfederation.com/industry-involvement/industry-research/boss-gfk-panelmarket-data/