SOPX Champions New Products 20 August 2008
Next April's Stationery & Office Products Show (SOPX) is to major even more on new products, building on this year's launch and visitor research carried out after the event. It has also announced the SOPX New Product Awards, in association with Office Products International (OPI) magazine which will be judged by an independent panel of buyers on the first day of the show.
Entry is free and open to all exhibitors, and will be across a number of product categories.
8 out of 10 resellers said they visited SOPX to find new products and new suppliers - the same number have either already placed orders with exhibitors as a result of their visit to the show, or expect to do so. Organiser First Events plans to position SOPX as the place to go in the UK for the best in product innovation in stationery and office supplies.
"You're never going to get a better chance to present new ranges in one place than at SOPX," comments Nigel Eaton, Country Manager for Smead UK who have already confirmed that they will be exhibiting at next year's show and who exhibited at this year's event.
Organiser Chris Leonard Morgan adds: "SOPX has proved that it is a great place to showcase new products and initiatives. And now with the launch of the SOPX New Product Awards, exhibitors will have the chance to gain additional recognition for product innovation and all the hard work that goes into product design. "SOPX is the only time in the year in the UK when all suppliers can show an unrestricted range of products to buyers from the whole market, all in a receptive mind and ready to do business. "New products are at the heart of the industry, and are key to its success. Whilst the pressure is on for suppliers and resellers to provide great value for money, there is also plenty of evidence of people being prepared to trade up. A special ‘What's new at SOPX' supplement will be mailed to buyers before the show, and visitors will be able to easily identify new products on exhibitors' stands as a result of ‘NEW' showcards provided by us."
The 2009 Stationery & Office Products Show will take place on Tuesday 7 - Wednesday 8 April at the Business Design Centre in London. For information about exhibiting and visiting, call First Events on 020 8462 0721 or visit www.sopx.co.uk