29 March 2023

Stationery Giant Takes on "Beat the Boss" Challenge in Hilarious Bookish Battle

On Sunday, 23rd April, the world of stationery will come to life as Shane Owen, Hamelin Brands UK Ltd Channel Sales Manager, takes on a hilarious and heartwarming challenge. Shane will attempt to secure the world record for the "fastest marathon dressed as a book (male)" at the iconic London Marathon, all in memory of a beloved friend and colleague.

Last year, Philip Beer, Hamelin's fearless leader and Managing Director, secured the world record with a staggering time of 5 hours, 34 minutes, and 31 seconds. Now, Shane is on a mission to topple the "Book Boss" and set a new world record, all while supporting the Institute of Cancer Research (ICR).

Philip is fully behind Shane’s attempt to raise funds for this great cause, saying “I'm absolutely thrilled to see Shane take on this novel challenge! As the reigning 'Book Boss,' I encourage him to turn the page on our friendly rivalry and write a new chapter in the world records book. Best of luck, Shane!”

This paper-powered pursuit was sparked by the loss of Eddie Sampson, a cherished colleague, to cancer on 28th July 2021. The literary costume that Shane will don for the marathon has been named in Eddie's memory and is inspired by Hamelin Brands' position as Europe's largest manufacturer of exercise books.

Though Shane is no stranger to running, this challenge adds a whole new chapter to his athletic story. Battling increased wind resistance, soaring temperatures, and a weightier wardrobe, our bookish hero will brave the streets of London in pursuit of victory.

With Shane itching to steal the world record from Philip, he would be truly grateful for your support. Anyone eager to follow this extraordinary "Beat the Boss" challenge can do so via the #thebookrun hashtag on Twitter and Facebook. Donations can be made through our JustGiving page