06 Apr 2021

BOSS/GfK Panelmarket – Summary for February 2021

GfK track and audit 36 product categories in the Office & Stationery sector and produces time comparable data for Sales Value, Sales Units/Packs and Sales Pieces - as well as calculating an average pack price and sales price. Latest available data is up to (and including) February 2021.

GfK track and audit 36 product categories in the Office & Stationery sector and produces time comparable data for Sales Value, Sales Units/Packs and Sales Pieces - as well as calculating an average pack price and sales price.

Data is now split across two Retail channels and one B2B channel (Systemhouses) - these combine to provide the overall Panelmarket total, the Retail channels encompass around 90% of the Panelmarket total. GfK estimate that the overall total for the 36 selected products, as reported in the Panelmarket, covers around 75% of the estimated UK market total for the 36 selected products.

Latest available data is up to (and including) February 2021.

Total Data (Panelmarket)

  • Sales in February 2021 were approx. £135 million - that's 6.1% down on February 2020. Stronger sales in January have been followed by February sales that have turned out to be worse in comparison to recent years.
  • Average piece price was £2.40 - 0.7% down on February 2020.
  • Sales in the 12 months ending February 2021 were just under £1.8 billion - 7.6% down on the 12 months to February 2020.
  • Average piece price was £2.09 - 0.1% up on the 12 months to January 2020.
  • Quarterly and year-to-date comparisons are also available.

Click here to download the full BOSS/GfK Panelmarket report or a new excel file depicting the latest sales charts for the consumer, retail and systemhouse channels.

Source: BOSS/GfK Panelmarket, www.bossfederation.com